Filed under: journalism, magazines | Tags: Arena, British magazines, British media, Loaded, Maxim, Wired
The future of glossy, monthly magazines is looking increasingly shaky as news of the demise of men’s magazine Maxim is revealed this week. The magazine can no longer sustain its print version so is now confined solely to the web. This, of course, throws up all kinds of worrying questions about the future of print magazines in general, especially after the recent death of Arena and Eve. Perhaps the future of magazines is inevitably going to be online, a terrifying thought for any aspiring magazine journalist.
The launch of a different kind of men’s mag this week, Wired, does something to dispel this view however. Primarily a technology and lifestyle magazine with the tagline: ‘The future as it happens,’ Wired has jumped into the market at exactly the right time.
So, perhaps it’s not the demise of print journalism that we should be worried about, rather a shift in mood that the likes of Arena and Maxim have not been able to catch up with.
James Brown, former Loaded editor wrote in today’s Observer: “There are many reasons why the monthly men’s magazines sector is collapsing. They became to narrow in focus, driven mainly by covers selling sex, and they were rendered less relevant by the arrival of weeklies (Nuts and Zoo), frees (Shortlist and Sport) and specialist male newspaper supplements (The Mail on Sunday’s Live and Observer Sport Monthly).”
Read the full article http://www.guardian.co.uk/media/2009/apr/05/magazines-pressandpublishing
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